Sunday, April 25, 2010

What Are We Doing?

If you're here reading this blog, it means that on some level, creating is probably important to you. If you've made it to this second sentence, it almost certainly is.

I'm pretty convinced that there is nothing like the act of creating to bring out the best and the worst in us. No one can look at the great sculptures and paintings and be completely unmoved. We read amazing books written by the masters and weep and laugh and are changed. We watch films that transport us, uplift us and inspire us to be better than what we are.

And then there's the ugly side. We embark on the journey and are immediately beset by doubts and assailed by our personal demons. It seems like the entire of creation moves itself to test our fortitude. And a very large percentage take it as a sign and give up.

Maybe you're there. Maybe you just started and feel like the pounding's started. Maybe it's already occurred and you've "given up" but can't let go completely (you're still reading this, right?). Maybe you're hanging on by your fingernails, looking for inspiration to help you along.

So, here's my contribution to that journey, for what it's worth. This path may be uncomfortable. It may, at times, even be painful (usually because we make it so, but that's a topic for another blog). It is, however, amazing. It's transformative. It's a refining process, both for our art, and for us as people. I believe that it brings out our divine potential.

And I'm not sure that this process should be easy. The difficulty of the path is there, not to keep us from going forward. It's there to test how badly we actually want it. What is it worth to us to be able to move others with our art?

So, what are we doing? Part of this journey is artistic and personal. Another part of it is making sure that what we create actually makes it out into the universe. Creating something that no one ever gets to see is kind of a pointless act.

We want to affect others with our work, right? In order to do that, we need to make sure that they have access to it. We need to survive, right? In order to do that and have more time to create, we need to get paid, right?

Yeah, I know it sounds like it shouldn't even be included in a conversation about art, but without promotion, we're dead in the water. We need to research the best ways to make our work visible. Cover/poster art, press kits, trailers, web presence, platforms, branding. It's all part of getting to the point where we can spend our lives creating. Promotion isn't a dirty word. It's our best friend.

Time for the plug. If you aren't doing what I'm talking about, you can get some ideas by going to our website: Take a look at what we have to offer.

Want to do it yourself? I encourage it! Not sure about that? Give us a call or shoot us an email. You'll be amazed at what we can put together for you.

Now go out and create!

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