Sunday, April 11, 2010

As If That Weren't Enough...

We've worked. Hard. We've put in countless hours, agonized over minutiae that most others wouldn't even blink an eyelid at, sweat blood and tears.

And finally, after what seems an eternity, we're finished. Our baby's done. Our novel, script, short film, feature, whatever--is complete.

Aaaaaahhhh... Time to stretch a bit.

Congratulations! You've done something that many, many hopefuls never do. You have made something where there was nothing before. It's truly amazing, and you deserve credit and accolades for it. Doesn't matter the format, genre or medium, you have done something truly worthwhile.

And there you sit, thinking, "Okaaaaaay... Now what?"

You have just run smack-dab into it. You know. That wall. The wall that so many have committed figurative hari-kari against, by running into it at warp speeds. It is the wall that is not-so-lovingly referred to as (cue scary music)... self-promotion.

C'mon, you knew it was coming. Or maybe you didn't.

Somehow, as we're in the midst of creating, we manage not to think about it very much. Or if we do, it's this very short, very magical interlude between creation and success beyond our wildest dreams.

I'm going to hazard a guess that, out of all of the completed works of art out there, at least 97% have never seen the light of day. They are pushed (with a heaping helping of shame) to the deepest, darkest corner of the drawer or closet. We may, occasionally, dust them off and lament the death of the work that no-one-ever-had-the-chance-to-enjoy. Then we'll put it back and do our best to forget.


There is another way.

It is the path of self-promotion, Grasshopper.

I know, the magical belief that we SHOULDN'T HAVE TO is strong. So strong, in fact, that we resist this stage of artistic development almost instinctively. But gone are the days of patronage. No knight on shining armor (or naked lady astride a horse, not to mix metaphors too badly) is going to swoop down and hit our project with the mystical sword (or wand) of success. Not gonna happen.

Nor will posting our novel, or script or project up on some random blog do it either. Again, great step in the right direction, but we're still falling short of the mark.

We need to open our hearts, our hands and, yes, our mouths. We need to get it into anyone's and everyone's hands that is willing to give it more than a cursory glance.
Put the sucker up in a blog or website, sure! Then drive traffic to it like it's the freakin' Jersey Turnpike.

Yes, it's uncomfortable. No, it's not impossible. You can do it. Really.

And here's the other thing: you don't have to do it all on your own. Yeah, it's that time again. Time for me to do my own bit of self-promotion. We're really good at what we do. Don't believe me? Check it out for yourself. We promise you'll never get a hard sell from us. Just an honest assessment and a true desire to help.

And look for some wonderful new developments from us in the near future. We're working on some amazing products that we will be unveiling within the next week or so. I'm telling you, it'll be worth reading about! Until then, keep dreaming, keep creating, and keep PROMOTING!! :)

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