Sunday, March 7, 2010

The Oscar Goes to...

Watching the Oscars for me is always a mixed thing. I love watching the nominees, the winners, the glitz and glamor.

And I'm not there.


And there it is, isn't it? I love doing what I do. I assume you're the same, or I can't imagine how you managed to find your way to my blog. How do we translate the desire to create into a career that can support us (and ultimately get us to the Oscars)? We no longer live in a world where you can count on talent to get you discovered. There's just too many people with a novel, a script or a project in their back pockets, looking for the perfect moment to pitch.

That's where promotion and marketing come in. We don't like it. It feels uncomfortable, even painful at times. We curse. We rail at the heavens. We should NOT have to be the ones doing this.


Yeah, in a perfect world "creatives" wouldn't have to do it all themselves. But this world is far from perfect. It is, however, elegant in its simple beauty. Because having to do it ourselves is kind of perfect. How bad do we want it? The obstacle isn't there to tell us to stay away. It's to see how much we want to get past.

So, let's make a pact. No more whining. Or, if we must whine, let's follow up the whining with positive action. Take steps now. Do one thing each day, if you can't do more. It doesn't matter if you decide to use Zero to Sold in your quest, although we believe that you should at least take a look to know the right questions to ask yourself. So, do it right now. Go to our site:, and look around. Email us. Ask questions.

And then do something.

C'mon! You know you want to...

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