Sunday, September 26, 2010


There are a lot of long-held beliefs about artists that get in our way.  For me, one of the worst of them is the idea of the artist as an anti-social lone voice in the wilderness.

We see the genius, hard at his or her work, despised by all others, fighting against all odds to eventually triumph over the forces of "normality" and ignorance--many times after their tragic death.  It's lonely.  It's a battle.  It's epic.

It's kinda silly.

I've used Shakespeare before as an example.  I'm going to do so again, humbly begging your pardon while doing so.  Yes, I think Shakespeare was a genius.  No, I don't think you need to in order to understand what I'm talking about.

Whether or not you enjoy Shakespeare's works, he gives us a model we can look to.  He was a writer.  He was very successful during his own lifetime (in spite of what you may have heard).  He collaborated.

Shakespeare collaborated with other great writers of his day, most notably Christopher Marlowe and Thomas Fletcher.  My guess is that he learned something from each person he worked with, and I'm certain they learned something from him.

Our process doesn't have to be lonely or in the dark.  Working with someone else can elevate our writing, but it can also help us to identify our weaknesses, bringing them into stark relief.  Once we see them (usually one of the biggest problems artists have while viewing their own work), we can do something about fixing them.

The other thing it can do is to double our audience.  You bring yours and I'll bring mine, and together we can put on quite a party.

@IndieBookIBC is taking that kind of thinking to the next level.  It's a marketing collective for all you writers out there.  If you haven't done it already, you need to check that stream out.  In addition, the work we (Zero to Sold) do for writers, filmmakers and screenwriters...creating trailers, cover/poster art and press another type of collaboration that is truly a win-win.  Go take a look at to see some examples of how we can work together to really get your work out in the public eye.

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